Basic Workflow

Here's the typical lifecycle of a ticket in SATO:

1. Purchase tickets from Ticketmaster, AXS, See Tickets, or other platforms
2. Add to SATO via manual entry, CSV import, or Gmail auto-import
3. List for sale by changing status to "For Sale" when listed on marketplaces
4. Mark as sold by updating status to "Sold" with selling price - profit is calculated automatically
5. Track performance through analytics, reports, and dashboard metrics

First Steps

Get started quickly with these steps:

1. Set up your profile in Settings → General (name, preferred currency)
2. Connect Gmail for automatic ticket imports (Settings → Inventory)
3. Add your first ticket manually or import via CSV
4. Connect Viagogo to sync your sales automatically
5. Set up Discord notifications to stay informed

KPI Cards

The top row shows your key performance indicators:

• Revenue - Total confirmed revenue from sold tickets (+ pending amount)
• Profit - Net profit after all costs (+ pending profit)
• Global ROI - Return on investment percentage across all sales
• Tickets - Total count with sold/unsold breakdown

6-Month Trend Chart

The bar chart visualizes your financial performance over time:

• Revenue - Blue bars showing monthly sales revenue
• Profit - Light blue bars showing net profit
• Costs - Gray bars showing ticket purchase costs
• Expenses - Red bars showing business expenses

Hover over any bar to see exact values. The chart automatically adjusts to show the most relevant time period.

Upcoming Events

The right panel shows events approaching soon:

• Events sorted by date (closest first)
• D-X badge shows days until event
• Red badges highlight urgent events (within 3 days)
• Click any event to see tickets for that event

Quick Stats

The bottom row provides additional insights:

• Avg Ticket Price - Average selling price per ticket sold
• Avg Profit - Average profit per ticket sold
• Inventory Value - Total cost of tickets currently in stock

Manual Entry

The simplest way to start using SATO:

1. Navigate to Inventory page
2. Click Add New button (top right)
3. Fill in the ticket details (see required fields below)
4. Click Save

Required Fields

• Artist / Event Name - The performer or event (e.g., "Taylor Swift", "Arsenal vs Chelsea")
• Venue & City - Where the event takes place
• Event Date - When the event happens
• Purchase Cost - How much you paid for the ticket (including fees)
• Seat Details - Section, Row, Seat number (helps track specific tickets)
• Retailer - Where you bought it (Ticketmaster, AXS, See Tickets, etc.)

Best Practices

• Always include fees in the purchase cost for accurate profit calculations
• Use consistent naming (e.g., always "Taylor Swift" not "T. Swift" or "TS")
• Add notes for special details (restricted view, parking included, etc.)
• Keep order confirmation numbers for reference

Status Types

SATO uses these status types to track your tickets:

• In Stock - Ticket purchased, not yet listed for sale
• For Sale - Listed on a marketplace (Viagogo, StubHub, etc.)
• Sold - Successfully sold to a buyer
• Paid - Sale completed and payment received
• Transferred - Sent to buyer/recipient
• Lost - Event cancelled, ticket lost, or other loss
• Disputed - Sale under dispute (tracked separately in reports)

Mark as Sold

When you sell a ticket:

1. Find the ticket in your inventory
2. Click the status dropdown or edit button
3. Change status to "Sold"
4. Enter the selling price
5. Optionally add the sale date
6. Save - profit is calculated automatically

Other Statuses

Use the appropriate status for each situation:

• Paid - Use after you receive payment from the marketplace
• Transferred - Use after you've sent the ticket to the buyer
• Lost - Event was cancelled or ticket is unusable
• Disputed - Buyer dispute in progress, excluded from confirmed revenue

Navigation

The Inventory page is your central hub for all tickets. The interface shows:

• Status tabs at the top (All, In Stock, For Sale, Sold, etc.)
• Quick action buttons (Sync, Review, Export, Import, Add New)
• Table view with all your tickets
• Click any row to view/edit details

Filtering & Search

Find tickets quickly with powerful filtering:

• Search bar - Search by artist, venue, or any field
• Status tabs - Show only In Stock, For Sale, Sold, etc.
• Month filter - Filter by event month (dropdown top right)
• Column sorting - Click headers to sort by any column

Bulk Actions

Manage multiple tickets at once:

1. Use checkboxes to select multiple tickets
2. Or use the header checkbox to select all visible
3. Choose a bulk action: Delete, Change Status, Update Price
4. Confirm the action

Quick Actions

Speed up your workflow with quick actions:

• Status dropdown - Change status directly from the table
• Inline editing - Edit prices and details without opening a modal
• Bulk price update - Update selling prices for multiple tickets
• Quick duplicate - Duplicate a ticket for similar inventory